2024 ANA Enterprise Strategic Plan
GOAL 1: ELEVATE THE PROFESSION OF NURSING GLOBALLY
OBJECTIVE 1.1
Lead the Nursing
Profession to improve
health through
practice, advocacy,
equity, innovation, and
philanthropy.
1.1.1 Deliver an actionable plan for 2025 Articial Intelligence
(AI) policy development and educational programming on
AI basics to enhance accountability and drive progress in
Nurse AI initiatives.
1.1.2 Establish ANA position on Virtual Nursing (VN) and identify
two (2) innovative strategies and/or strategic partnerships to
advance the VN care delivery model in practice.
1.1.3 Develop state-level model nurse stafng legislative language
(with provisions related to stafng standards, enforcement,
innovative model development, etc.) and support the states
engaged in nurse stafng legislative activity.
OBJECTIVE 1.2
Lead, evolve, and promote
standards of excellence,
recognizing exemplary
nurses and settings where
they practice.
1.2.1 Increase the number of exemplary nurses [e.g., certied
nurses] new applications by 5% and exemplary practice
settings [e.g., designated programs/organizations] new
applications by 5%, domestically.
1.2.2 (NEW) Implement action plans to improve certication
candidate/stakeholder engagement and satisfaction by the
end of Q2 2024 and support APRN certication growth by
more than 5% YOY.
1.2.3 Increase international growth in credentialing organizations
by 15-20%.
OBJECTIVE 1.3
Lead and promote the
value of nursing’s impact
on health and society.
1.3.1 Lead at least three (3) initiatives to elevate awareness and
support for the top ve (5) research priorities identied
under “Advancing a Nursing Research Agenda”.
1.3.2 Fund at least two (2) research projects aimed at advancing
the value and impact of nursing.
1.3.3 Raise awareness with key stakeholders at the federal level
about the need for payment transparency and advance a
comprehensive Policy Agenda based on emerging research
and policy development.
UPDATE: MARCH 11, 2024
V1 KEY RESULTS (KRS) Written with outcomes expected by year-end 2024
and compared to 2023 year-end (YOY), unless otherwise noted.
2.2.1 Ensure 5,000 nurses can identify health disparities
and social determinants of health and intend to
change their behavior to improve health equity
among diverse populations.
GOAL 2: EVOLVE THE PRACTICE OF NURSING TO IMPROVE HEALTH,
HEALTH CARE, HEALTH EQUITY
OBJECTIVE 2.1
Advance diversity, equity,
inclusion, belonging (DEIB),
and anti-racism to improve
nursing practice and work
environments.
2.1.1 Commit $1 million to support DEIB, accessibility,
and anti-racism.
2.1.2 Motivate action among 50,000 nurses and health
care leaders around the issue of racism in nursing and
advancing DEIB+.
OBJECTIVE 2.2
Engage and support social
justice in nursing and by
nurses to address inequities
in health and care delivery.
OBJECTIVE 2.3
Enhance nurses’ ability
to innovate and lead
in dynamic, disruptive
and complex practice
environments.
2.3.1 Invest $8 million to promote nurse-led leadership and
innovation to improve health and health care.
2.3.2 Provide leadership, innovation, and/or ethics educational
opportunities to at least 100,000 nurses.
2024 ANA ENTERPRISE STRATEGIC PLAN 2
OBJECTIVE 3.2
Design, advance, and
implement innovative
solutions to meet the
needs and priorities
of nurses.
3.2.1 Implement three (3) new innovative pilots/solutions that
address nursing work force challenges and measure impact
of 2023 implemented solutions.
3.2.2 Expand engagement in professional development by 20%
to increase knowledge and skill in professional practice.
3.2.3 (NEW) Start development of a new product line that will
assess and demonstrate the knowledge and competence of
individual nurses in specialty nursing elds or topics.
OBJECTIVE 3.3
Co-create holistic
approaches for nurse
well-being with nurses
and strategic partners.
3.3.1 Establish a single consistent measurement tool to assess
and quantify nurse well-being, pilot the tool with 5
organizations, and report use and results from the tool.
3.3.2 Engage nurses 300,000 times to close critical gaps around
career, physical, and mental well-being.
3.3.3 Deliver at least ve (5) new well-being solutions for nurses
that are supported by several organizations through
collective impact.
GOAL 3: ENSURE THE PROFESSIONAL SUCCESS OF NURSES
OBJECTIVE 3.1
Magnify nurses’ voices
and advocate to overcome
barriers to personal and
professional success.
3.1.1 Capture 2,500,000 interactions, engagements, responses,
and connections among the 5 million US-based nurses
concerning barriers to professional and personal success.
3.1.2 Deliver 10 programs that address the 5 top barriers to
nurses’ success.
3.1.3 Partner with at least ve (5) new and 15 existing
collaborators, with measurable reach and impact, to
expand awareness of and advocate to address stafng,
work environment, and reimbursement.
2024 ANA ENTERPRISE STRATEGIC PLAN 3
GOAL 4: ENABLE OPERATIONAL EXCELLENCE
OBJECTIVE 4.1
Prepare and engage
a diverse workforce
for optimal hybrid
work experience and
effectiveness.
4.1.1 Statistically signicant improvement (20% or better) in
grand mean score on Employee Engagement Survey.
4.1.2 Improve Shared Decision-Making Enterprise survey outcomes
in Knowledge or Perception and/or Commitment by +5
percentage points in 2 of the 4 questions that scored
< 80% in 2023.
4.1.3 Continue and expand the Enterprise DEIBJA journey
through education, training, structural support, removal
of barriers, increased accessibility, and updated DEI
commitment statement.
OBJECTIVE 4.2
Deliver data-driven
and customer focused
excellence through
enhanced and agile
technology and
innovation.
4.2.1 Develop a roadmap or roadmaps for “universal” data
privacy compliance including updating ANAE’s data
privacy policy to address emerging privacy regulations.
4.2.2 Identify data and create reports that will help show impact
and aid Enterprise teams in achieving progress against the
three core goals and their objectives.
4.2.3 Identify and launch systems to enhance capture and
management of grant/donor data for Foundation and PAC.
4.2.4 Develop and deploy a Data Lakehouse that integrates
seamlessly with at least two primary systems of record
(e.g., Personify) as well as create a data catalog of key
data assets.
OBJECTIVE 4.3
Increase nancial
performance while
maintaining highest
ethical levels of
compliance
accountability.
4.3.1 Develop ideas for three (3) new solutions, to be funded
out of the Strategic Reserve Fund, to potentially grow
Enterprise reach, relevance, and/or revenue.
4.3.2 Design, socialize and implement a simplied brand approach
for American Nurses Association, American Nurses
Credentialing Center and American Nurses Foundation,
including states and OAs, launching brand and website MVP
in Q4 2024.
4.3.3 Improve the accuracy and timeliness of nancial forecasts
to drive future business decisions.
2024 ANA ENTERPRISE STRATEGIC PLAN 4
